Summary

I’m a seasoned digital marketing and brand strategist with over 6 years of experience in digital marketing and brand management. I have worked on integrated campaigns for companies where I worked, such as Celltek Services, DealDey, Konga, Sidmach Technologies and other independent agencies and individual brands.</p> <p>I have worn different hats in my career as - SEO Specialist, PPC specialist, Affiliate marketing officer & brand communication strategist and Digital marketing campaign manager, as a result, I have a unique ability to manage different digital marketing channels and campaigns and also navigate complex marketing challenges</p> <p>I am passionate about helping organisations and individual client achieve their business goals with my experience and proven track record in marketing, over time I have helped brands achieve their search visibility goals, revenue targets, ROI while they also build a strong brand presence online.</p> <p>I continually aspire to add value to every organisation and individuaI I work with. I also have a flair for exploring new possibilities for development and contributing my quota to the advancement of humanity, and the economy at large, while I strive to attain the vantage point in my career.

Profession

Marketing & Branding

Work Experience

2016 - Present Digital Marketing & Brand Communication Strategist at Sidmach Technologies Planning, development, and execution of digital programs and campaigns including, SEO/SEM, email, social media, mobile and display campaigns Design, build and maintain Sidmach social media presence. Including management of digital touchpoints, homepage and landing pages Initiate effective marketing campaigns online and translate business goals into successful marketing campaigns Ensure integrated marketing communications for all campaigns. Leverage events, PR, conferences, seminars and exhibitions online on relevant social media channels 2015 - 2016 Digital Marketing Specialist at Konga Online Shopping Limited Evaluate Campaign Performance - Spend | Conversion | Revenue Adjust bids on keywords that are generating the most of the daily spend, converting but in lower positions, spending without converting, converting above CPO. Run a weekly report to see if spend is hitting daily budget. Re-allocate budgets accordingly, giving a larger portion to higher converting campaigns. Run an SQR (Search Query Report) to find relevant search terms we can add into our account. Eliminating these keywords will increase CTR by preventing unqualified traffic from seeing or clicking our ads. 2014 - 2015 Digital Marketing Lead at DealDey Limited Work with the development team to ensure SEO best practices are properly implemented on newly developed code Perform ongoing keyword discovery, expansion and optimization Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Develop and implement link building strategy 2013 - 2014 Content Production Lead at Konga Online Shopping Limited Data upload and management Supervises production quality control team, Generate Info-graphic product Information, Support digital marketing content 2009 - 2011 Marketing Communication & Social Media Specialist Manage, monitor and engage in social media/internet communities with minute-by-minute participation in conversations that surround content and brand, answer comments, and mediate on behalf of the company, Make content recommendations, Manage paid social media campaigns Proofread all communications and ensure information accuracy.

Work Awards