Around May 2015 GTBank launched an innovative mobile channel which enables GTBank customers conveniently perform third party transfers to both GTBank and other bank account holders in Nigeria, via their mobile phones, by simply dialling the USSD short code *737 with details of the amount and account number (NUBAN) of the beneficiary, as at this period this innovation was first of its kind in the banking sector, just exactly 2 years after the bank launched another mobile banking app that is set to transform banking activities in Nigeria.
With no iota of doubt, you will agree with me that GTBank is the leading bank in Nigeria in terms of technology innovation, just recently the bank launched GTWorld, a mobile banking app that is designed to cater for all customer’s important needs easily and seamlessly. While some banks are still struggling to drive the adoption of their online banking and use of USSD short code for an online transaction, GTBank has already taken another giant step ahead, giving other banks something to think about.
The first email I got from the bank about GTWorld was on the 20th of May, and I was wondering who are the guys behind the technology innovation emanating from this bank? Had a discussion with some friends about this, who told me the in-house tech team have a regular strategy session.
What prompted my thought was the value proposition the application is offering. With its biometric feature, it’s apparent this mobile app is built on the threshold of the bank’s customer-centric digital strategy. One more amazing feature that cannot be overemphasised is authentication through facial recognition, this is one of its kind in the banking sector in Nigeria.
It is obvious GTbank is leveraging on the rapid growth of smartphone penetration in Nigeria, since there has been a steady increase in the adoption of mobile banking solution. The app is said to be offering customers access to more that 90 percent of the bank’s services on their smartphones, but would this include opening of accounts or just for existing customers – The question is could this be GTbank’s transitioning into full digital banking just like Wema Bank did recently with ALAT, that is a topic for another day.
However, its appears some of GTBank’s customer are not yet finding the application easy to use as seen on the app review on Google play store.
Well, this does not imply the app is not working, it only means there are few bugs that need to be fixed. No application is absolute at launch. We wish the GTBank team best of luck on this new journey.