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How to Index Magento E-commerce Site by Search Engines

Magento is a robust CMS and E-commerce platform, which allows online entrepreneurs to control the look & the functionality of their E-stores. You may have the most attractive Magento store, but you will struggle to survive in E-commerce business if your site doesn’t attract visitors. You need to optimise your website for search engines to get traffic and sell your products. Do you have an online store built with Magento CMS? Learn how to Index Magento ECommerce Site by Search Engines, so you can drive more traffic

Although, Magento search engine optimisation covers numerous. Have a look at some actionable tactics that would help you to get your site indexed by search engines instantly.

1. Create An XML Sitemap

Creating an XML sitemap is an essential for your website. It helps search engines to find your site easily and add its content in search results. If your website doesn’t have a sitemap, search engines face difficulties to find its inner pages.

As far as Magento is concerned, it has its own Google XML sitemap generator. To locate it, go to System -> Configuration-> Google Sitemap. Just save the sitemap.xml file to the root level of your server for your convenience. You can also use Magento extensions to generate your own XML sitemap.

2. Clean URLs:

Clean URLs are those URLs that make sense to both search engines & humans alike and explain a particular page precisely. Most of the SEO beginners use the default URLs while optimizing websites for search engines.

In such cases, search engines find it difficult to understand those pages and index them to their databases.. Therefore, edit the default URLs and make them short and simple. Include your main keywords in the URLs to help search engines show your page in search results. You can use the URL Rewrite Manager Tool for this purpose.

3. Rebots option:

Search engines use spiders or rebots to visit your website to find the relevant pages for searchers. You can adjust the HTML code of your website and can specify how search engine spiders should visit your pages.

You can choose the following attributions based on your needs:

index, follow
noindex, nofollow
index, nofollow
noindex, follow

Now understand it with an example- If you don’t want the search engines to index certain pages of your site, then you can use “no-index” to stop spiders from visiting those pages. To find the code in Magento, go to Systems -> Configuration -> Design -> HTML Head.

4. Use descriptive Page Titles and Meta Descriptions

Properly optimised page titles and meta descriptions are the basics of the SEO and these two help search engines to find your website easily. When you write descriptive page titles and meta descriptions and use them in your optimisation efforts, they help in two different ways: more CTR on your website and improved visibility in different search engines. You can add your main keywords (of your products & services) into page titles and meta descriptions to get more visibility in different search engines.

5. Submit your site to Google:

When you create a website, you need to submit it to Google so that it can be indexed by the search engine. For this purpose, you need to use the Google Webmaster Tools. Just use a free Google account and add Google Webmaster Tools to your website. After this, you need to go to your account> Crawl > Sitemaps and use Add/Test Sitemap icon. Google will review your website from all standards and if everything is right, your website may be indexed instantly. If there is any room for improvement, it also notifies you about that.

6. Rich Snippets

When you run an E-commerce website, you need to utilise every option to encourage visitors to click on your pages. Therefore, you should use rich snippets.

In fact, rich snippets some portions of your content that appear below the search results. They help search engines to understand your content easily. Adding rich snippets to your E-commerce website helps you ensure the best distribution of your content and more traffic to your website.

7. Off-page optimisation:

Off-page optimisation refers to a number of measures (such as blogging, social bookmarking, cross-linking, article submission etc.) that site owners can perform outside the actual website to boost its ranking.

A number of website owners give great importance to on-page SEO. But, they ignore the huge potential of off-page SEO. In order to find a better placement in search engine results, you must do both on-page and off-page SEO on your site.

8. “Discourage Search Engines” setting carefully:

During the initial phase of website development, most of the developers use “Discourage Search Engines” setting to prevent search engines from visiting and indexing the site.When your site is finalised and goes live, developers often forget to change the “Discourage search engines” setting. As a result, your site remains invisible in Google and have low page ranks. Therefore, before making your site live, you should change the setting to allow search engines to visit your site easily.


Optimising a Magento web store for search engines is relatively easy – all thanks to its user-friendly interface, in-built SEO capabilities and unlimited customization options. If you follow the above-mentioned tips strictly, you will be able to optimize your site for maximum visibility in search engines and get more chances of lead generation.

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