I am 'Tobi
Marketing | Comms | Growth | Digital | Brand | Strategy | Trainer & Speaker
I am a goal-oriented and performance-driven Marketing and communication professional with over ten years of experience across different sectors. I am also a speaker and a trainer
I Deliver Value through Products and Services that Meet Needs
I possess specialized skills in developing marketing strategies that delivers business objectives, this is because i have had the opportunity to work across the different spectrum of marketing from strategy, to product marketing, growth and digital marketing.
I Develop Communication Strategies that Achieve Business Goals
I also possess competencies in developing communications strategies that achieve business goals. My experience in internal communications, PR, and media relations puts me at an advantage in developing overarching communications plans.
A Marketing & Communication professional with an exceptional track record in digital marketing, brand management, product marketing, performance marketing, and growth for thriving and growing brands.
2009 – 2012
I started my career as a social media and marketing officer with a tech company, Celltek. I moved to Standard Alliance insurance company as a marketing officer out of the desire to do more. After my Youth Service, I joined Oasis Insurance, now FBN Insurance.
2014 – 2015
Digital marketing became fascinating while working at Konga, so I joined DealDey to gain more experience, where I now focused on performance marketing and growth. It was such an exhilarating experience.
2016 – 2019
So I joined one of the leading indigenous Technology companies in Nigeria Sidmach Technologies as the Digital and brand communication manager to build the digital business and online footprint of the organization. After which I was promoted to the position Head of Marketing and Communication
2013 – 2014
After the rigor of direct marketing experience, I wanted something different, so I joined an Ecommerce company, Konga, the leading Indigenous online shopping company in Nigeria, i was an onsite content manager. After a few months at Konga, I moved to its sister company DealDey.
2015 – 2016
I moved back to Konga as the Digital Marketing Campaign manager where i managed digital campaigns and critical digital touch points for revenue generation, managing campaigns worth over 400 million in Naira annually. Over time work became monotonous I wanted something entirely different
2020 – Till Date
In a bid to continue to learn and grow across different industry I Joined Ikeja Electric. Where i currently work with the Marketing and corporate communications departments at Ikeja Electric. Where i lead product marketing, Internal communications and Digital media functions.
My skills cut across the spectrum of Marketing and Corporate communication, with years of experience in both profession.
I have worked across different spectrum of the marketing and Communications profession and in diverse industries.
Ikeja Electric Plc | Lagos, Nigeria
Marketing & Communications Manager
Simon Page College of Marketing
Sidmach | Lagos Nigeria
Head , Marketing & Communications
2016 – 2019
DMM Nigeria | Lagos, Nigeria
Konga | Lagos Nigeria
Digital Campaign Manager
2015 – 2016
TINC Creative Agency | Lagos, Nigeria
DealDey | Lagos, Nigeria
Performance Marketing Manager
2014 – 2015
Oasis Insurance / Lagos, Nigeria
Direct Marketing Officer
2010 – 2011
Celltek | Lagos, Nigeria
Social Media Officer
2009 – 2010
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Below are some interesting milestones you will like to know about me.
Take a quick glance into my career trajectory
I am a spirited goal-oriented marketing and communications professional with cumulatively over 10 years of experience across various industry from e-Commerce, Information Technology, Energy, Financial, Advertising Agency to Business Consulting.
I possess specialized skills in Digital Marketing Strategy, Integrated Marketing Communication, Digital Business Transformation, Advertising, Brand Management, Campaign Planning, Execution & Monitoring, Public & Media Relation, Product Development, Market Penetration and Retention, Agency Relation & Management, Budgeting & Resource Allocation.
My forte as a Marketing and Communication Professional is not limited to but includes strategic marketing leadership that leverages data and insight to create a bespoke go- to-market plan, new market penetration, brand management and development of marketing activities that drives revenue growth.
These are some of the things people have to say about me
VP, Product Marketing & Growth
Dimeji Mudele PhD.
Deep Learning Engineer
Marketing Manager, CrowdyVest
General Manager, Devkds
Click here to download my CV for detailed information about me.
I am open to business chat or conversation that promotes growth and advancement.
Feel free to reach out to me let’s have a chat
Name: ‘Tobi Adekunle (TA)
Address: Lagos, Nigeria
Email [email protected]
Hours: 9:00 am – 10:00 pm