Hi,
I am 'Tobi
Adekunle

Marketing | Comms | Growth | Digital | Brand | Strategy | Trainer & Speaker

About

I am a goal-oriented and performance-driven Marketing and communication professional with over ten years of experience across different sectors. I am also a speaker and a trainer

Marketing

1

I Deliver Value through Products and Services that Meet Needs

I possess specialized skills in developing marketing strategies that delivers business objectives, this is because i have had the opportunity to work across the different spectrum of marketing from strategy, to product marketing, growth and digital marketing.

Communications

2

I Develop Communication Strategies that Achieve Business Goals

I also possess competencies in developing communications strategies that achieve business goals. My experience in internal communications, PR, and media relations puts me at an advantage in developing overarching communications plans.

Portfolio

A full stack marketing and communication professional with focus on product marketing, growth and digital transformation.

Career Story

A Marketing & Communication professional with an exceptional track record in digital marketing, brand management,  product marketing, performance marketing, and growth for thriving and growing brands.

2009 – 2012

I started my career as a social media and marketing officer with a tech company, Celltek. I moved to Standard Alliance insurance company as a marketing officer out of the desire to do more.  After my Youth Service, I joined Oasis Insurance, now FBN Insurance.

2014 – 2015

Digital marketing became fascinating while working at Konga, so I joined DealDey to gain more experience, where I now focused on performance marketing and growth. It was such an exhilarating experience.

2016 – 2019

So I joined one of the leading indigenous Technology companies in Nigeria Sidmach Technologies as the Digital and brand communication manager to build the digital business and online footprint of the organization.  After which I was promoted to the position Head of Marketing and Communication

2013 – 2014

After the rigor of direct marketing experience, I wanted something different, so I joined an Ecommerce company, Konga, the leading Indigenous online shopping company in Nigeria, i was an onsite content manager. After a few months at Konga, I moved to its sister company DealDey.

2015 – 2016

I moved back to Konga  as the Digital Marketing Campaign manager where i managed digital campaigns and critical digital touch points for revenue generation, managing campaigns worth over 400 million in Naira annually. Over time work became monotonous I wanted something entirely different

2020 – Till Date

In a bid to continue to learn and grow across different industry I Joined Ikeja Electric. Where i currently work with the Marketing and corporate communications departments at Ikeja Electric. Where i lead product marketing, Internal communications and Digital media functions.

Skills

My skills cut across the spectrum of Marketing and Corporate communication, with years of experience in both profession.

DIGITAL MARKETING
90%
PRODUCT MARKETING
70%
DIGITAL & BRAND STRATEGY
80%
PERFORMANCE MARKETING
85%
INTERNAL COMMUNICATION
95%
PR - REPUTATION MANAGEMENT
97%
BUSINESS STRATEGY
50%

Experience

I have worked across different spectrum of the marketing and Communications profession and in diverse industries.

COMPANY

POSITION

YEAR

Ikeja Electric Plc | Lagos, Nigeria

Marketing & Communications Manager

2020

Simon Page College of Marketing

Tutor

2018

Sidmach  | Lagos Nigeria

Head , Marketing & Communications

2016 – 2019

DMM Nigeria | Lagos, Nigeria

Founder

2017

Konga | Lagos Nigeria

Digital Campaign Manager

2015 – 2016

TINC Creative Agency | Lagos, Nigeria

Managing Partner

2015

DealDey  | Lagos, Nigeria

Performance Marketing Manager

2014 – 2015

Oasis Insurance / Lagos, Nigeria

Direct Marketing Officer

2010 – 2011

Celltek | Lagos, Nigeria

Social Media Officer

2009 – 2010

Blog

Read insightful posts that can help you learn and grow in the field of marketing, communication and business

Below are some interesting milestones you will like to know about me.

1 +
Experience
1 +
Certifications
1 +
Campaigns
3000 +
Connections

Cover Letter

Take a quick glance into my career trajectory

I am a spirited goal-oriented marketing and communications professional with cumulatively over 10 years of experience across various industry from e-Commerce, Information Technology, Energy, Financial, Advertising Agency to Business Consulting.

I possess specialized skills in Digital Marketing Strategy, Integrated Marketing Communication, Digital Business Transformation, Advertising, Brand Management, Campaign Planning, Execution & Monitoring, Public & Media Relation, Product Development, Market Penetration and Retention, Agency Relation & Management, Budgeting & Resource Allocation.

My forte as a Marketing and Communication Professional is not limited to but includes strategic marketing leadership that leverages data and insight to create a bespoke go- to-market plan, new market penetration, brand management and development of marketing activities that drives revenue growth.

Oluwatobi Tobi Adekunle
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Testimonial

These are some of the things people have to say about me

Click here to download my CV for detailed information about me.

Contact

I am open to business chat or conversation that promotes growth and advancement.

Feel free to reach out to me let’s have a chat

Name: ‘Tobi Adekunle (TA)
Address: Lagos, Nigeria
Email [email protected]
Hours: 9:00 am – 10:00 pm

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